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第六课：增长
课程资料
演讲嘉宾
Alex Schultz 是Facebook的VP of Growth
课程讨论
- 【阅读】创业=增长 startup = growth by Paul Graham 强烈建议大家课程观看之后阅读该篇文章，很有启发性。
- 【阅读】对Paul Graham的“Startup=Growth”的不同看法：快速增长就是创业公司的一切吗? 本文是对Paul Graham的一些不同看法，很有意思，我拿过来分享给大家。希望大家也能够在学习YC课程的同时，保持头脑清醒，自主思辨的能力！ 毕竟，面对创业大军，思考和反思是非常非常重要！期待大家的观点！
- 【阅读】Pinterest增长的秘诀是市场营销，不是技术！ by Silbermann
线下活动
- 【线下活动第二期】“如何留住和增长用户” by 路遥
- 【第二期活动全程笔记】如何留住和增长用户 by Shirley
阅读资料
- [video] How we put Facebook on the path to 1 billion users -* Chamath Palihapitiya
- Does Slow Growth Equal Slow Death? by Joel Spolsky
- A Recipe for Growth - Adding Layers to the Cake by Jeff Jordan
- Mark Zuckerberg on Facebook’s Early Days by Mike Isaac
- The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering by Liz Gannes
- [video] Growth Accounting & Triangle Heatmap Explanation by Danny Ferante
- Startup = Growth by Paul Graham
- Chasing Facebook's Next Billion Users by Douglas MacMillan
- [video] Ready to Grow Breakout Session at f8
评论 (25)
今天想拿这节课的其中一段给团队看，先说个字幕的问题：16分钟前后字幕中的 CIUs 和 ACIUs 应该分别是 CRUs 和 ACRUs
CRU = Confirmed Registered User
ACRU = Active Confirmed Registered User建议把英文解释添加到字幕中, 具体见下面的解释
Q. What Is a CRU? What Is an ACRU?
A. A CRU is a Confirmed Registered User. If someone new to eBay clicks thru to eBay via one of your affiliate links and then registers for eBay and confirms their registration, that is a CRU. You do NOT get paid for a CRU
An ACRU is an Active Confirmed Registered User. If someone new to eBay clicks thru your link to the eBay site, registers for an eBay account, confirms that account, and then places a bid, you have generated an ACRU. eBay currently pays $25 bonus to their EPN affiliates for an ACRU. You can earn more for ACRU’s based on your volume.
ACRUs Compensation
1 – 49 $25.00
50 – 1,999 $28.00
2,000 – 29,999 $31.00
30,000 + $35.00
While making commissions off of auctions won is good, ACRU’s are the real ‘meat’ of the eBay affiliate program.
