So I think it has been a while to write a long essay like this. Sometimes, sitting down and writing down what the world is in my heart is really a relaxing thing. Anyway, this time I want to share some ideas with others, about one book, whose topic is "how to build a start-up". However, this essay not only is a review of the book, but also a review about my business plan, and a introspection of my future.
The first thing I want to say about the book after I finished it is "not that good". In the book, the author tells us a lot of stories started from founders passion and skill to the huge success. But what people really want to know is how can they succeed? I mean the detail is always much more important and attractive to me. Every story draw a picture like this: One guy has a passion on something and has some special skill on a relative stuff, and this guy uses it to solve others' problem or bring value to his or her community, and then, BOMB, they get a huge success. We have to say that find the right product(a idea, an APP or even a video) is important for a start-up, but only the right steps during struggles are the key to a successful company.
However, I still get something useful from the book, like the following 10:
1. I am dealing with a problem which others care too.
2. The market should be grow-able.
3. Your product is for a pain or a desire.
4. Competing on price is usually a losing proposition.
5. Offer different and BETTER solution to the market.
6. Ask the potential target costumer about your idea, and respect to every responce and result.
7. Catch a man a fish, and you can sell it to him. Teach a man fish, and you ruin a wonderful business opportunity.
8. Start as soon as possible.
9. Start as small as possible.
10. I might not be successful.
Like most other Start-up books, this book is focusing on the beautiful blueprint of being rich (or getting freedom, whatever), but no one talks about the lose. So after finishing this book, I should also warn myself that I might not be the one who succeed in my first try.
I know my plan does not sound like not a business idea, but a hobby. However, I think choosing art supplies is one of the pains when I met the problem. So I believe there must be others are struggling with it right now. What I can do is to solve their problem. By doing so, I can gain the trust from my potential target costumers, and the next step is a kind automatically growing business.
Some of my friends asked me what if they went to Amazon or Alibaba to buy the art supplies? I'd like to answer the question like this: Does not matter. First I won't and can't compete on prices with those huge companies; secondly, the main value of my company is to help art noobs and students find their right supplies, so selling is not as important as my core goal; last but not least, there are hundreds of way to sell products and make money, but what we want to get is not dollar or RMB, what I (we, in the future) want to get is the STANDARD of art supplies. By collecting data and feedbacks, we can build a database, which can lead the design and manufacture of art supplies. Even in the future, we can make our own brand's art supplies based on the data we get today.
So I believe in myself that I can do it, and I am sure I will learn a lot from this experience.