《The $100 startup》读后感

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事实上是LZ的English professor在Thanksgiving的晚餐上聊起我对于未来的打算,谈及下学期会休学回国准备创业时,她很是感慨年轻人最大的资本就是年轻。席间,和其家人谈论了很多我的想法,他们都表示这是个很不错的想法,并且都给予了LZ支持,很是感动。在另别之际,教授的老公拿了一本名叫:《100元创业》的书给我,希望对我有所帮助(其实一直都在Amazon上看到这本书的销售和评价居高不下,但是一直没买)。于是遂成此文。写成英文并不是装逼。。。而是因为我的教授说想看看我对这本书的看法,所以就直接写成英文,省去翻译之琐事。

这算是分享自己的心得了吧(语法不对什么的请无视。。。LZ英文其实不是很好)

So I think it has been a while to write a long essay like this. Sometimes, sitting down and writing down what the world is in my heart is really a relaxing thing. Anyway, this time I want to share some ideas with others, about one book, whose topic is "how to build a start-up". However, this essay not only is a review of the book, but also a review about my business plan, and a introspection of my future.

The first thing I want to say about the book after I finished it is "not that good". In the book, the author tells us a lot of stories started from founders passion and skill to the huge success. But what people really want to know is how can they succeed? I mean the detail is always much more important and attractive to me. Every story draw a picture like this: One guy has a passion on something and has some special skill on a relative stuff, and this guy uses it to solve others' problem or bring value to his or her community, and then, BOMB, they get a huge success. We have to say that find the right product(a idea, an APP or even a video) is important for a start-up, but only the right steps during struggles are the key to a successful company.

However, I still get something useful from the book, like the following 10:
1. I am dealing with a problem which others care too.
2. The market should be grow-able.
3. Your product is for a pain or a desire.
4. Competing on price is usually a losing proposition.
5. Offer different and BETTER solution to the market.
6. Ask the potential target costumer about your idea, and respect to every responce and result.
7. Catch a man a fish, and you can sell it to him. Teach a man fish, and you ruin a wonderful business opportunity.
8. Start as soon as possible.
9. Start as small as possible.
10. I might not be successful.
Like most other Start-up books, this book is focusing on the beautiful blueprint of being rich (or getting freedom, whatever), but no one talks about the lose. So after finishing this book, I should also warn myself that I might not be the one who succeed in my first try.

I know my plan does not sound like not a business idea, but a hobby. However, I think choosing art supplies is one of the pains when I met the problem. So I believe there must be others are struggling with it right now. What I can do is to solve their problem. By doing so, I can gain the trust from my potential target costumers, and the next step is a kind automatically growing business.

Some of my friends asked me what if they went to Amazon or Alibaba to buy the art supplies? I'd like to answer the question like this: Does not matter. First I won't and can't compete on prices with those huge companies; secondly, the main value of my company is to help art noobs and students find their right supplies, so selling is not as important as my core goal; last but not least, there are hundreds of way to sell products and make money, but what we want to get is not dollar or RMB, what I (we, in the future) want to get is the STANDARD of art supplies. By collecting data and feedbacks, we can build a database, which can lead the design and manufacture of art supplies. Even in the future, we can make our own brand's art supplies based on the data we get today.

So I believe in myself that I can do it, and I am sure I will learn a lot from this experience.

评论(7)

  • avatar

    这是快考gre了吗,同学。

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  • avatar

    @Tony #1104
    本来是的,但是既然休学创业了,就要拖一拖了。。。另外这广告真是打得好直接

  • avatar

    哈哈哈~ 有种看英语作文的感觉,不过很棒~

    那十点其实大部分都是比较常见的观点了如今。
    不过对于第7点,我没太理解,啥意思?为什么教人fish会毁掉你的生意?

  • avatar

    @luyao #1108

    lol。在学校论文写多了,写的就比较格式化了。

    并不是毁掉生意,是毁掉生意机会

    需求的存在=市场的存在。
    举个偏门的例子就是,顾客去餐厅吃饭,不会发生的状况是。你点了石斑鱼,然后大厨从厨房跑出来,让你和他去厨房,他教你一步步做出你点的菜。顾客去餐厅就是去花钱享受的,而不是去真的看菜是怎么做出来的。
    同样的,人们有钱会去买鱼,但是不是人人都会愿意去学钓鱼的技术,即使这样他们就能省下买鱼的钱了。市场有时候就是虽然看似大家都能做的东西(比如餐厅),没有利润空间,但是其实也可以是你付出自己学习成本的时间,用此来换取了他人向你购买此学习成本花去产生的东西的金钱。

    怎么说呢,总觉得越说越抽象了。
    我觉得这一点算是看完书后很茅塞顿开的一个感受了

  • avatar

    @Lagend #1107

    我是感觉跟你想做的有点像,供你参考 :)

  • avatar

    @Tony #1114

    soga!原来如此!十分感谢

    不过其实定位是很不同的,不过也有从这个网站得到一些灵感,再次感谢啦

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